Stop pitching in the dark.

Every new-business enquiry arrives half-formed: no budget, no timeline, no idea if it fits. Thayne has the first conversation the moment they reach out, in your agency's voice, and hands you a written brief, so you only pitch when the work is real.

This isn't a demo. That button opens the real product, running live. Try it on yourself first.

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Half your new-business calls were never going to be business.

The contact form gives you a name and a sentence. So you reply, you book a call, and you spend an hour drawing out the scope, the budget and the timeline that should have been on the table before you ever said hello. Half the time there is no budget, the deadline is imaginary, or the person on the call cannot actually sign anything off.

Meanwhile you are pitching. You build the deck, you scope the work, you write the proposal, sometimes for people comparing six agencies who were only ever going to pick the cheapest. That is real studio time, spent on spec, on work that was never going to land.

And the genuinely good brief, the one with a real budget and a real deadline, comes in while you are heads-down on delivery. By the time you surface, they have already briefed whoever replied first.

New business should start with a brief. Not a guessing game.

A week of inbound. Sorted before you open it.

Every enquiry gets the same qualifying conversation the moment it lands. By Monday morning the week is already triaged: what is worth pitching, what needs a call, and what was never going to be a client.

Pitch-worthy

Budget, scope and a decision-maker, all confirmed. Build the proposal.

Series B SaaS, full rebrand and new site. Budget £45-60k signed off, Q2 launch.

Real brief. Money confirmed, timeline named, the marketing lead owns it.

Procurement-led RFP, £80k, category defined, decision by end of Q3.

Worth the pitch. Scope and budget both real, process is clear.

Worth scoping

Real interest, missing a piece. One call to find out.

E-commerce replatform. Budget described as "flexible", timeline still undecided.

Pin down the budget band and the deadline before you commit a team.

Founder wants a rebrand, keen and specific, but unclear who signs it off.

Qualify the decision-maker first, then decide whether to scope.

Not a fit

Flagged before you spend a day on it.

Wants a full strategy deck before committing to anything.

Spec work. Thayne flags it before you give the thinking away.

Comparing six agencies, openly says the cheapest wins.

Price-shopping. Not worth a proposal.

No budget yet, just exploring options for sometime next year.

Eighteen months early. Worth a follow-up later, not a call now.

It qualifies the brief before anyone picks up the phone.

You write the opening line and the questions once. From then on, every enquiry gets the same considered first conversation, the instant it lands, day or night. It follows up on a vague budget exactly the way you told it to, and gets to timeline and sign-off without making it feel like an interrogation.

  • Immediate
    The good briefs don't wait for a reply. Now they don't have to.
  • Thorough
    Scope, budget, timeline, who signs off. Everything you need before you build a proposal.
  • In your agency's voice
    Your wording, your framing, your standards. Your new-business lead, on their sharpest day.
thayne.app/c?s=studioLive

A guided preview, not the live link. Talk to the real thing →

Not a form submission. A read on who just enquired.

Open your dashboard and each enquiry is already sitting there, assessed and written up: the real scope underneath what they typed, whether the budget is there, who signs off, the flag, and the exact line to open with. Here's a real one.

Thayne.
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Today2
Priya M.14:10
Head of Marketing, Series B rebrand and site...
Marcus D.10:32
Founder, wants a logo, budget unclear...
This week5
Leah T.Yesterday
Comparing six agencies, wants spec work...
Owen R.Mon
Procurement-led RFP, £80k, Q3 decision...
Priya M.Real brief6 exchanges · Today 14:10 · New business
TranscriptIntelligence
Briefing
Head of Marketing at a Series B SaaS, around 90 people. They have outgrown a brand built at seed stage and are moving upmarket to enterprise buyers. The current site and identity undercut that positioning, and she wants a full rebrand and a new site to fix it. Budget is signed off, roughly £45-60k, with a Q2 launch in mind.
She owns the project, but the CEO will want to see the shortlist before they commit. She has spoken to two other studios and was underwhelmed by templated thinking. She wants a partner who will push back, not just execute a brief.
She named the Q2 launch twice, but it is tied to a funding announcement that isn't confirmed yet. Pin down whether that date is real or aspirational before you scope, it changes the whole plan. Open on what is driving the rebrand now and where the current brand is costing them, before you talk process or price.
Ask anything about Priya M.
I've read the full conversation. What do you want to know about Priya M.?
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Questions agencies ask us first.

Pitch only when it's worth it.

Thayne is live right now. Talk to it the way one of your prospects would, then decide. Two minutes is all it takes to see the whole thing work.

This isn't a demo. The link is live. Try it on yourself first.