Thayne for Coaches

You do your best work
when you're prepared.

The problem

Every coach offers a free discovery call. Almost none of them know anything meaningful about the person before they pick up. The call does the qualifying work that should have happened before it started.

What Thayne does

Your AI has a real conversation with every person who reaches out, asking your questions in your voice the moment they enquire. You get a written brief. The call becomes a different thing entirely.

Start here Talk to Thayne Free to start. No card required.
i. The problem

The discovery call is doing
the wrong job.
At the wrong time.

There is a version of the discovery call that works beautifully. You know who is coming. You have read the situation. You know what the real thing underneath the surface issue probably is. The call is not an interview. It is a continuation of a conversation that has already started. You are not finding out who this person is. You are going deeper.

Most coaches never get to have that version. Instead, the call starts from nothing. The first twenty minutes are spent establishing context that should have been established before either of you picked up. By the time you get to anything interesting, you are already short on time, and the person on the other end is starting to wonder whether this is going anywhere.

The session that changes someone rarely happens on the first call. But the first call determines whether there is a second one.

The problem is not that coaches are bad at discovery. It is that the system asks them to qualify and connect simultaneously, with no preparation, at a moment that also has to serve as a first impression. That is too many things at once. Something gets sacrificed, and it is usually the depth.

Meanwhile, the clients who are genuinely ready, who have been thinking about this for months, who have the budget and the commitment and the specific kind of stuck that you are best at unlocking, those people do not wait. They reach out to three coaches in an evening. The one who responds fastest with something that feels considered wins the conversation. Not necessarily the best coach. The best intake.

Thayne is built around a simple reframe: the first conversation should not be a call. It should be a brief. Something that means by the time you pick up the phone, you have already done the qualifying work. You know who this person is. You know what they are actually dealing with, underneath what they said. You know whether you can help. And you know exactly what to open with.

ii. How the intake happens

Your link has the
conversation first.
You read what it found.

You configure a Thayne link once, your opening, your voice, the questions you actually care about. Share it wherever you currently ask people to book a call. The moment someone clicks it, a real conversation starts. This is what that looks like.

Powered by Thayne.
Invited by Sarah.
Sarah's assistant
Hey, I'm Sarah's intake assistant. Sarah works with people who are ready to make a real change but aren't sure yet what's holding them back. Tell me a bit about where you are right now and what's brought you here.
You
I've been in the same job for three years. I know I want something different but I keep talking myself out of actually doing anything about it. I've read every book. I just can't seem to move.
Sarah's assistant
That pattern of knowing and not moving is really common, and usually there's something specific underneath it. When you actually picture yourself making the change, what's the first thing that comes up for you?
You
Honestly? Fear of getting it wrong again. I made a big move two years ago and it fell apart pretty badly. I think that's part of it.
Sarah's assistant
That's really useful context, thank you. When the move fell apart, did it feel like the decision itself was wrong, or more like the way it unfolded? I'm asking because they tend to create quite different kinds of blocks.
You
More the second one. The direction felt right. The execution was the problem. I keep replaying it.
Sarah's assistant
Type your message…

Written in your voice

The opening message and probe questions are yours, written by you word for word. The person on the other end is not talking to a generic AI. They are talking to you at your best.

It listens, actually listens

Your link hears what someone says and follows up on the part that matters. It goes where the conversation needs to go. Not a form. A real exchange.

Runs while you are coaching

No office hours. Someone reaches out at 9pm on a Thursday and they get the same quality of first exchange as they would on a Monday morning. Nothing falls through the cracks.

Ends with a brief

Every conversation produces a freshly written assessment, not a summary of what was said but a read of what it means. Designed to be acted on immediately.

iii. What lands in your dashboard

Walk into every call
already knowing.

The real underlying issue

Not what they said but what it means. The block underneath the block.

Whether they are actually ready

Budget, commitment level, timeline, assessed against your criteria rather than a generic scoring model.

The flag worth knowing first

The thing that will shape everything else. The one piece of context you need before you say anything.

The exact opening line

Written specifically for this person and this conversation. Not a template. A starting point.

Jamie H.
Today · 21:12 · sarah-coaching link
Strong fit
Briefing

Three years in the same role, clear awareness that something needs to change, and a well-articulated pattern of knowing without moving. A failed career move two years ago is still present. They mentioned it once and moved past it quickly, which usually means it carries more weight than they are letting on. The block is not confusion about direction. The block is a damaged relationship with their own judgment. They have done the thinking. They need someone to help them trust the conclusion they have already reached.

The previous move is the thing. They described the direction as right and the execution as wrong but "I keep replaying it" suggests unresolved self-blame. Do not rush past this when it comes up.

Suggested opening

"You said the direction felt right two years ago. I want to start there if that's okay. Not the outcome. Just what it felt like to make that decision at the time."

This is not a form summary or a checklist. It is an AI-written read of what just happened, calibrated to your standards. Two minutes to read. Everything you need to walk into that call as your best self.

iv. Why it works for coaches specifically

Coaching is relational work.
Your intake should be too.

01

It replaces the pre-call form

Most coaches ask people to fill in something before a discovery call. Forms give you fields. Age, goal, availability. Thayne gives you a conversation, and a brief that tells you what the form never could. What they are actually carrying. What they are not saying yet. The difference between data and understanding.

"I used to spend the first fifteen minutes of every discovery call just getting context. Now I spend those fifteen minutes actually coaching."

02

It protects your energy

Coaching is relational work. Every call you take costs something. The wrong call, with someone who was never going to commit or who needs something you cannot give, is not just wasted time. It is depleted resource. Thayne makes sure the calls you take are the ones worth taking. So you show up to the ones that matter with everything you have got.

At a typical coaching rate, a wasted discovery call is not a minor inconvenience. It is the highest-value hour of your working week given to someone who was never right for you.

03

It matches your voice exactly

The way you open a conversation, the questions you ask, the things you notice and follow up on, you configure all of it. Your link sounds like you at your considered best. Not a generic intake bot. A version of you that never has a bad day and never forgets to ask the thing that matters most.

The client on the other end does not feel processed. They feel heard. That distinction is everything in coaching, and it starts before the call.

04

It responds when you cannot

Serious clients do not always reach out at convenient times. The person who is finally ready, who has spent six months building up to it, reaches out at 9pm on a Tuesday. Your link is there. The conversation starts immediately. The window does not close while you are with another client.

Speed of response is one of the strongest signals of care in a coaching context. Thayne gives you that signal without requiring you to be always available.

v. Getting started

Live in under ten minutes.

i.

Configure your link

Write your opening message exactly as you would say it. Describe your voice, how you communicate, what you never say. Add your probe questions: the things you would want to know before deciding if someone is right for coaching with you. Set your fit tiers with your own labels.

5 to 10 minutes
ii.

Share it wherever you share yourself

Instagram bio. Email signature. Website contact page. Anywhere a potential client might reach out, your Thayne link can sit there instead of a Calendly link, starting the intake conversation immediately, every time, without you.

2 minutes
iii.

Read the brief. Decide with clarity.

Every conversation lands in your dashboard as a brief. Open it. Read who reached out, whether they are ready, what the real thing underneath is, and what to say when you follow up. Two minutes to read. Everything you need. The call, if you have it, starts from somewhere real.

2 minutes per brief

See what the other side of it feels like.

The link below opens a real Thayne conversation, configured to talk about the product. Ask it how the intake works, whether it fits how you coach, what it costs, whether it would actually sound like you. It will give you a real answer. That is what it is designed to do.

Free plan available · Pro at £29/month · 30-day money-back guarantee